Services
Marketing and Communications Consulting
YC Consulting works with select clients in a thought leadership and strategic advisor capacity. Often clients are looking for an experienced marketing and communication leader to help them position their company, team or product as an industry leader, by demonstrating their unique value and competitive positioning.
Yvette steps into a consulting role by utilizing her experience as Vice President of Marketing and Communications for IBM, Siemens, Nokia and Rovi Corporation, to create a successful strategy, unique value messaging, an effective communications plan, and the tools necessary for brand creation and on-going industry outreach.
The service offerings below can be contracted separately or combined to meet the client's goals and objectives.
Yvette steps into a consulting role by utilizing her experience as Vice President of Marketing and Communications for IBM, Siemens, Nokia and Rovi Corporation, to create a successful strategy, unique value messaging, an effective communications plan, and the tools necessary for brand creation and on-going industry outreach.
The service offerings below can be contracted separately or combined to meet the client's goals and objectives.
MarketingServices include:
- Message/Brand Creation - Strategic Marketing Plan - Tactical Marketing Plan - Marketing Tools (videos, websites, customer testimonials, customer deliverables, on-line brochures, white papers, product launch plans and positioning documents) - Outreach Roadmap - Competitive Positioning - Website Design - Product Positioning - Industry Positioning |
Communications and Public Relations Services Include:
- Message/Brand Creation - Key Talking Points - Speech Writing - Strategic Communications/PR Plan - Media Relations and Outreach - Media Training - Media Support Analytical Analysis and Reporting of Effectiveness - Communications/PR Tools (videos, websites, media reports summaries, point of view articles, and positioning documents) - Internal Communications Support |